Monday, November 8, 2010

Legally Blonde

Exotic resorts usually sell visions of their aquamarine waters and white sandy beaches to lure tourists. But one company is hoping the staff's hair color will be among the draws to its planned island paradise. A Lithuanian firm called Olialia -- pronounced "ooh-la-la"- has announced that it intends to build a resort in the Maldives that will employ blonde women only. There are plans to build a high-class blondes resort with hotels, entertainment and spa centers on the island. Other important assets in the resort will include an education centre called “Pretty Women which will teach female guests to always be perfect and look great," said the company's Giedre Pukiene. Olialia is already run and staffed by blonde women and has a variety of business interests, from selling food products to operating a limo service to running parties at popular Lithuanian nightclubs.

Olialia reportedly plans to open the resort in 2015, but the unusual business plan has already received world attention and is prompting lots of questions, outrage and doubts over whether it would ever be built. Maldivian media note that local resorts are required to employ a large percentage of Maldivian staff -- Olialia has not said whether employees would be required to dye their hair blond to work at the resort. The company claims it does not discriminate. “But we find that when women with dark hair work here, they are surrounded by all these beautiful blondes, so eventually they end up going blonde too," she told the BBC.

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